Brochures – Which is best for your business and tips to design an effective brochure
A good Brochure Design is as important as designing a logo for your brand. It is the most cost effective marketing tool for your business and appeals to your target audience unlike any other marketing tool. One may find many ideas for Brochure Design for free online but here at Creative Studio we believe in creating inspirations for brochure design. We make brochure designs for printing and mass marketing.
Brochures come in different folds and sizes. They serve different purposes based on the industry of the brand. We offer about 900+ brochure design templates in various designs, colours and styles.
Brochure Design Best Practices
1. Tri-Fold Brochure – It is the most commonly used template for brochures and is probably the easiest way to attract readers and prospective customers.
Tri-fold brochure templates vary in size; the most common template size being 8.5" x 11" x 25.5" depending on your choice. You can even customize the size.
What's really good about choosing a Tri-fold brochure template is the fact that you're given the chance to save money. This option doesn't really require you to ask for professional help which comes with expensive fees.
The Benefits of Tri-fold brochures:
• Cost effective
• Easy to hand out
• Usually fits easily into a pocket
• Takes up less content space
• Easy to display
• A great response when the final product is high quality and engaging
• Fits into any standard sized legal envelope for easy mailing.
2. Flyers – Also known as Leaflets, is an effective form of advertisement which usually is intended for wide distribution and typically posted or distributed in a public place. Flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. They are one of the most versatile and affordable type of marketing materials. These are full page advertising prints which are given away to get people to notice your brand. These are some of the flyer designs from our collection :
3. Bi-Fold / Half Fold Brochure - It have a single fold in the center of the paper. A half-fold brochure has two equal-sized, two-sided panels, resulting in a 4-page brochure.
Half-fold brochure printing is commonly used for corporate collateral due to the layout flexibility of this format. Design your brochure using our half-fold brochure templates.
• Half-fold brochure sizes:
– 17"x 11" flat sheet folded for an 8.5"x11" brochure
– 11"x 8.5" flat sheet folded for a 5.5"x8.5" brochure
• Wide variety of premium paper choices
4. GateFold Brochure - A Gatefold is a document folding method that uses two parallel folds to create six panels – three panels on each side of the paper.The left and right panels are usually half the width of the centre panel and are folded inwards to meet in the middle without overlapping. A Closed Gatefold method creates eight panels – four panels on each side of the paper. All panels are roughly the same width. The Gatefold method is used for invitations and brochures.
5. Z-fold brochures - Gate fold brochure is a three-panel print that has two opposite sides folded to meet at the center. The folded side is usually wider than a standard tri-fold brochure and the paper opening gives a more creative effect on your design. A Z-fold is a folding method that uses the two side panels which fold inwards towards the centre panel. This creates six panels of equal size – three panels on each side of the paper. The 2 folds are made in opposite directions. This folding method is commonly used for letters, flyers and brochures. The Z-fold is sometimes referred to as a 3-Panel Accordion fold or a 3-Panel Zig-Zag fold.
6. Catalogue - Product catalogue design is a set of information about individual models. We use new and vibrant ideas for catalogue design. Design of a catalogue is based on the Models which are basically specific versions or different configurations of an asset. Asset managers use the product catalogue as a centralized repository for model information. A service catalogue includes information about goods (models) and services. If the model is available from multiple vendors, a model can be listed more than once. Models are included with the Asset Management application.
Brochure Design Examples :
1. Brochure as a menu
The Z-Fold or Four Panel Accordion Fold would be ideal for use as a menu for food and services. This style allows you to include a lot of information and a menu list format would fit perfectly.
2. Brochure as an invitation
This is where you can really get creative! Use the Half-Fold or Gate-Fold as a backdrop for invitations to weddings, showers and parties.
3. Brochure as a greeting card
The Half-Fold is the perfect style for greeting cards.
4. Brochure as a map
The 8 Page Fold or Four Panel Accordion Fold can be utilized to print out maps. The compact size allows for large graphics to be printed and the user can fold it up and take it to go.
How to design brochure content ?
1. Understand your customer
Before you spend any time planning or writing brochures, make sure you understand your customer. Why would they want to buy your product? What is the most important problem your product or service can solve for them?
2. Plan your brochure for AIDA (Attention, Interest, Desire, and Action)
To be effective, your sales brochure needs to get attention, get the prospect interested enough to read further, raise their desire for the product or service, and get them to take a specific action such as buy now, call and make an appointment, visit your website, or return a post card.
3. Don't put a picture of your building on the cover of the sales brochure
You need to design your brochure to show what the customer wants to know -- and that's whether or not your products meet their needs. Don't waste space you should use to sell your products and convince customers to buy now.
4. Do use images that are important to your customer
Your customer will want to see the product your selling or images of the results they'll get or emotions they'll feel if they use your product or service. Be sure the images are clear and look professional.
5. Sell, don't tell
Before writing the copy for your business brochure, make a list of the benefits your customers want to attain when they acquire your product or service. Use that list of benefits to help you write customer-focused copy.
6. Use headlines and graphics your audience cares about
The average reader takes less than 5 seconds to glance at the cover of a sales brochure and decide whether or not to read it. If your headline or graphics on the cover of your brochure are boring, few recipients will bother opening it.
7. Use benefits-oriented headlines inside your brochure
Once you've gotten the recipient to open the sales brochure, the next thing they'll do is skim the headlines inside it. Use these inside headlines to hold their attention, and move them through the copy.
8. Use bullet points to focus on the key features of your product or service
Consumers and business people alike are pressed for time and have many ads vying for their attention. So they tend to skim quickly through copy. Feature-rich bullet points will help keep them focused on what you offer and lead them towards the action you want them to take next.
9. Focus on readability
Don't make it difficult for people to read your brochure. Gray type on a white background and dark type on a dark background are difficult to read. So are pages that have a lot of text and small type. Break up blocks of type with headlines and white space..
10. Tell them what you want them to do after reading the copy
After you interest the reader in what you sell, you have to take the next step: tell them what they need to do to acquire it. Don't just assume they'll look for your phone number and call or visit your website. If you don't tell them what action to take, they may take the wrong one - calling another merchant or service provider instead of you.
11. Give them a reason to act now
If you don't urge the reader to act now, and don't give them a reason to do so, your efforts in getting attention, building interest and desire will be wasted. The customer will move on to the next thing that catches their attention and forget all about you. Common offers to get customers to buy now are special discounts, free gift and rebates for purchase by a specific date. Others then discount offers are reminders to buy now because the quantities are limited, or because prices will be increasing, etc.
12. Make it easy to respond
Be sure your business name, phone number and website url are easily found in the sales brochure or flyer. Add your Facebook, LinkedIn, Google+, Pinterest and Twitter pages, if you have someone whowatches those regularly, too. A QR code that takes people either to your product page or to a page to signup for your newsletter is yet another option to consider.
13. Take away the risk
Once you've built up the desire to have what you sell, you could still lose the sale if the customer has any concerns about purchasing from you. To ease the customer's fear, include a money-back guarantee.
The printing of brochures is already costly and you don't want to spend more in designing. Then you can choose from our readymade design for just Rs. 3000, if you want your brochure to have a professional look.
We offer about 900 brochure templates in various designs, colours and styles; you won't have to do much thinking. The design has been made for you and you only have to edit some content, much easier than creating your own.
To see some of our Brochure Designs, please follow the link below :
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