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WhatsApp has launched a feature for businesses to make it easier for consumers to learn more about their products and services. Catalogs provide a mobile storefront for any business to show off what they have to offer.
In the past, businesses had to send product photos of products one at a time and provide information each time. Now, customers can see the full product catalog from within the Facebook-owned messaging app.
Businesses can add information for each product in their catalog, including price, description, and product code. Catalogs are also hosted by WhatsApp, meaning storage space saved on both the devices of businesses and customers.
The catalog feature is available today for businesses using the WhatsApp Business app on Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the UK, and the US. WhatsApp promises to roll the feature out across the rest of the world ‘soon.