When you’re starting out as an entrepreneur or startup, having a corporate identity sounds a bit, well, corporate. But don’t let the word deter you. It’s incredibly important to consider how your company is seen by the outside world and to develop an identity with intentionality and focus. But what is a corporate identity? Is it the same as corporate design? And how do you create a strong corporate identity that sets your business up for sustainable success? Read on to find out.
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